Reading time – The E-Myth Revisited by Michael E. Gerber

I thought for this blog I’d write about what I’ve been reading over the last week;E-Myth Revisited: Why most small businesses don’t work and what to do about it” by Michael E. Gerber.

Why am I reading this? Well, I got a taste for reading business books like these when I was at home full time with the kids, plus it popped up as a recommendation on my Kindle the other night for $2.75, so I thought, why not! (To be honest I was about to look for “An Entrepreneur’s Words to Live By“, and I promise I will get there at some point… When I have more than $3 in my account I guess ha ha!)

The E-Myth is getting on a bit in age now, in fact I think it originally came out in 1995 as far as I can tell, and it uses a quite old trope of taking an (I assume) imaginary conversation between the guru and the student and using that as a narrative base for selling the author’s philosophy.

And actually, as a systems head, I love the philosophy of this!

Now I haven’t quite finished it yet, but in a nutshell, the advice of this book as far as I can tell is to treat any business as though you plan to franchise it 5000 times over, and to construct a scenario whereby you don’t rely on individual people, but rock solid and replicable systems instead. Simple!

And beyond that, it’s all about how to own a business, rather than being owned by a business.

Perfect for the “technicians” as Gerber puts it who are drowning in demand and can’t see a way out (i.e. owned by their business), and it’s something I’m going to be recommending to potential clients who are pushing back about the importance of systems development and documentation!

I’m no book reviewer, and like I said I’m not even finished it yet, but if you like the sound of it here’s a really rather excellent video summary of it!


business learning money dad new zealand nz startup small business entrepreneur start up home business trademe selling buying and selling hustle start up life side hustle money habits parentrepreneur nontrepreneur mentor


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s